Law No. 2006/018 of 29 December 2008 to Regulate Advertising in Cameroon

REPUBLIC OF CAMEROON PEACE – WORK – FATHERLAND

LAW No. 2006/018 OF 29 DEC 2008 TO REGULATE ADVERTISING IN CAMEROON

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The National Assembly deliberated and adopted, the President of the Republic hereby enacts the law set out below:

# PART I ## GENERAL PROVISIONS

SECTION 1. (1) This law regulates advertising in Cameroon. (2) As such, it:

• organizes advertising practice;
• sets out rules on the form and content of advertising messages;
• lays down the general framework for controlling and regulating advertising practice.

SECTION 2. This law shall apply to all advertising activities or those destined for advertisement, conducted on Cameroonian territory by any operator working in the sector, irrespective of its legal status, the location of its head office or main establishment, the nationality of its proprietors, its capital or managers.

SECTION 3. For the purposes of implementation of this law and the regulations deriving therefrom, the following definitions shall apply:

1. Advertising poster: Any tract or flyer, any visual communication printed matter, any neon signs or any stickers posted on mediums located at open spaces, on movable or immovable property, and visible to the general public, except those posted on the movable and immovable property of the head office, distribution centres as well as sales agencies, where they do not disseminate an advertising message.

1. Advertising consultant: Any legal person acting on behalf of an advertiser, to design an advertising communication strategy and monitor its implementation, irrespective of the nature and objectives.

1. Advertiser: Any natural or legal person on whose initiative advertising messages are produced and broadcast and who finances them.

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1. Advertising broker: Any person acting in the capacity of advertising canvasser for an advertising firm, to sell advertising space to advertisers, and paid on a commission basis.

1. Non-media: Any advertising vehicle not applying media concept.

1. Media: Communication means through which a given public may be reached collectively and simultaneously, bringing into play a set of mass production and dissemination techniques and technologies, between the message source and its recipients.

1. Direct marketing: Set of communication techniques used to reach the general public, with the possibility of acknowledging receipt of messages sent out each time and starting an interactive dialogue in time.

1. Point of sale promotion (POP): Marketing action carried out on the point of sale of goods or services, with the aim of directly advertising them to a given public and leading to on-the-spot purchasing.

1. Advertising: Set of procedures and techniques aimed at attracting public attention or curiosity by providing information on a product, service, to persuade people to buy, use, adopt it.

1. Event-driven advertising: Any advertising action linked to an event and making it possible to directly reach the public by involving it in the said event.

1. Advertising firm: Legal person acting on behalf of an advertising medium, with a view to selling advertising space offered by the latter to advertisers.